About Us
The story of HAPUP began in the winter of 2018 when Jack, our founder and a devoted cat parent, discovered that a client’s cat had developed hematuria. A veterinary examination revealed urinary tract issues caused by the cat’s long-term aversion to drinking water. At that moment, Jack realized that most pet products on the market either ignored animals’ natural instincts, failing to meet their health needs, or were clunky and aesthetically cold. This inspired the birth of HAPUP—a brand committed to revolutionizing pets’ lifestyles through cutting-edge technology and design, bridging the gap between humans and pets with mutual care.
Our Team
Composed of pet behaviorists, industrial designers, and passionate pet lovers, every member of the HAPUP team shares their home with at least one furry companion. We delve deeply into pets’ natural behaviors and health requirements, blending meticulous craftsmanship with modern technology. Our mission is to create innovative, intelligent, and high-quality products that are both functional and elegantly designed, delivering unparalleled experiences for pet families worldwide.
From hydration to feeding, we obsess over every detail—from product development to user experience—to ensure safety, practicality, and enhanced well-being for pets. Our goal is to provide comfort, security, and joy for both pets and their owners.
Our Products
Not Just Products, but Conversations with Nature
Every HAPUP cat water fountain embodies reverence for natural principles:
▶ 28° upward-curved spout design—reduces pressure on cats’ cervical spines.
▶ 6° tilted water outlet—engineered through biomechanical analysis of 300 cats’ drinking patterns.
▶ Transparent container—ensures visible water quality for health and hygiene.
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Since the launch of our first smart pet fountain, HAPUP has continuously iterated on accessories and feeders. Every product complies with EU CE/RoHS certifications, U.S. FDA food-contact material standards, and Japan’s PSC safety mark, prioritizing both safety and behavioral health. Today, our products have reached over 500,000 units in sales, serving 300,000+ pet households across North America, Europe, and Japan. We persistently refine our offerings using real-world user data.
Passion and Craftsmanship in Every Product
At HAPUP, we believe true care extends beyond functionality. From the whisper-quiet design of our fountains to the interactive structures of our feeders, every detail aims to deepen the bond between pets and their owners. We innovate relentlessly, combining eco-friendly materials with advanced smart-sensing technology to deliver smarter, more convenient, and healthier pet care solutions. Each design strives to ensure pets enjoy a comfortable life while granting owners greater peace of mind.
Our mission
Choosing HAPUP means embracing a freer, more professional approach to pet parenting.
We pledge to transform every purchase into a starting point for you and your beloved pets to share peace of mind and joy through globally leading pet technology.
Our mission is to empower every global pet family to experience the love and joy HAPUP brings.